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Mad Cows and Mother's Milk The Perils of Poor Risk Communication Powell, Douglas, and Leiss, William Publisher:  McGill-Queen's University Press Year Published:  1997   Pages:  308pp   ISBN:  0-7735-1619-0 Library of Congress Number:  T10.68.P69 1997   Dewey:  363.1'001/4 Resource Type:  Book Using a series of case studies, Douglas Powell and William Leiss outline the crucial role of risk communication practice and malpractice to provide a set of lessons for risks managers and communicators. Topics Agriculture/Food Policy Biotechnology Biotechnology/Agriculture Biotechnology Opponents Communication of Information Cosmetic Surgery Creuzfeld Jakob Disease Dioxin Disease Control E. Coli Food Handling Food Health Food Issues Food Safety Food Technology Genetically Engineered Animals Genetically Engineered Foods Genetically Engineered Food/Opponents Government Health Health Hazards Health Information Health Information Systems Health Issues Industry Inspection/Food & Animals Mad Cow Disease (Bovine Spongiform Encephalopathy - BSE) Malpractice Media Media Analysis & Criticism PCBs Risk Analysis Risk Management Society

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